Make the intent concrete
Trial, visibility, launch, education or conversion.
LanPlay · brand activations
An activation should move more than attention.
We turn the commercial objective into a visible, operable and documented point-of-sale experience.
Submit a brief
A clear route, designed for the point of sale.
The objective defines the format: sampling, tasting, HPP, launch or product education.
Make the brief executable
Concept, people, materials, logistics and coordination.
Close with learning
The activation leaves a useful reading for the next decision.
Activations designed to operate, measure and learn.
LanPlay turns a trial, visibility, education or launch objective into an operation that works at the point of sale. We connect the creative format with people, materials, product, permissions, logistics and field control.
Sampling, tasting and launch
Product experiences, high-profile promotions, demonstrations, events and category education for supermarkets, stores, shopping centres, public spaces and Travel Retail.
From concept to installation
We coordinate graphics, temporary fixtures, uniforms, consumables, operating stock, access and installation around the brief and the real conditions of each location.
Supervision and evidence
The team records attendance, incidents and execution evidence. When product trial needs interaction data, Degusta can be incorporated as a specialist LanFlor Innovation Lab initiative.
To design an activation we need
- Commercial objective and product
- Audience, channel and locations
- Dates, duration and expected volume
- Available materials and required permissions
- Team, supervision and expected evidence
Documented execution
Visible presence. Verifiable operation.
LanPlay · Flor de Caña
Premium presence at the point of sale.
Product, talent and moment coordinated to start a conversation.
View proof
LanPlay · Jägermeister
Detail sustains impact.
Product, ritual and visibility integrated into an operable experience.
View proof
Make the next execution concrete.
Share the point of sale, the moment and what must be ready. LanFlor responds with the right scope and specialism.
Submit a brief