Context
Premium beauty · Travel Retail
An environment where category knowledge, presence and service must sustain the brand promise.
← CasesLanPeople × L'Oréal Travel Retail · PeruTalent prepared to
Talent prepared to
represent.
In premium beauty, the brand experience depends on people who understand category, service and point-of-sale standards.
LanPeople selected and employs three new Brand Ambassadors. Their preparation is carried out hand in hand with two trainers and L'Oréal Travel Retail's Area Manager. The two trainers and the Area Manager are part of L'Oréal Travel Retail's team, not LanPeople's payroll.
Image · context · scope · proof
The brand becomes credible when the team is prepared.
The photograph records the close of a training stage; the scope we communicate is limited to what can be verified.
Scope
Three LanPeople BAs
Selection, employment and operation of the three Brand Ambassadors under LanPeople's responsibility.
Proof
Joint work with L'Oréal
Two trainers and the brand's Area Manager appear with the three BAs; they are not part of LanPeople's payroll.
Operating outcome
Two teams. One coherent brand experience.
Direct collaboration between brand and local operator is fundamental to LanPeople's philosophy: clear responsibilities, shared preparation and aligned operation.
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