Context
ASUTIL · Lima 2025
A regional Travel Retail gathering where LanFlor demonstrated a new way to activate sampling and brand conversation.
← CasesLindt × ASUTIL · LanFlor Lab · Lima 2025Test before you
Test before you
scale.
A physical and digital prototype connecting product, QR, interaction and data in a proprietary trial experience.
Degusta was presented at ASUTIL Lima 2025 as an intelligent sampling proposition: a physical machine connected to a digital journey that turns product trial into a measurable interaction.
Image · context · scope · proof
Innovation becomes credible when people can see and use it.
The case connects an operating prototype, a real brand and international editorial validation without claiming an unverified commercial scale.
Scope
Machine + QR + data
Design of an experience connecting product delivery, digital instructions and measurable interaction.
Proof
Prototype + coverage
The demonstration was recorded at ASUTIL and covered by The Moodie Davitt Report.
Pilot outcome
A proprietary idea turned into a demonstrable experience.
The case positions LanFlor Lab as a testing space: prototype, observe the journey and prepare the next pilot before scaling.
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